Chef Tristan Welch

Sustainability campaign goes global with paid TikTok partnerships and national press coverage

Featured in The Sun, Stylist, Daily Mail and The Mirror

Paid partnerships with TikTok and national billboard campaigns

+15 million views and +350k followers on TikTok

Tristan Welch is a celebrity chef based in the UK.
KUCO produced social media videos highlight thrifty tips and creative recipes for reducing food waste. With over 15 million views since we launched the account in 2022, Tristan’s campaign has clearly struck a chord.

Tristan is chef director at Parker’s Tavern in Cambridge and has appeared on Snackmasters, The Great British Menu and Cooking With the Stars. He is the founder of Rubbish Cooks - a food waste movement offering creative ideas on how to make the most of leftovers and helps his followers mitigate the cost of living crisis through creative cooking hacks.

Services:

Personal Brand Management
Press and Media Relations
Social Media & Content Creation

Objectives

Full management of Tristan’s personal brand
Create high quality, viral and engaging content across multiple social platforms
Increase awareness by attracting national press coverage and media opportunities
Position Tristan as a pioneer in fighting food waste
Paid social media partnerships and product placements

Strategy

Content Creation

Regular filming and post-production to create highly engaging reels and TikTok videos. Following trends to create viral content with international resonance.

Public Relations
Raising public awareness about Rubbish Cooks with a national PR campaign. Our Copywriting and Press teams captured the story, securing significant ongoing editorial coverage in national press.
Being Present
The best way to successfully manage a personal brand is to be present. We quickly adapted to Tristan's tone and personality which reflects in his content. This has been enabled by daily contact, personal communication and regular content sharing.
Social Media Management
Full management of Tristan’s social media platforms, daily presence and proactive approach to emerging trends and short notice media coverage.