University Arms Hotel
Redefining social media presence of
the best hotel in Cambridge
+72.2% Reels
interactions
128,000 views on
organic Reels
+23%
Engagements
UNIVERSITY ARMS HOTEL is a landmark hotel located in the historic centre of Cambridge overlooking Parker’s Piece. First opened in 1834 as the city’s original hotel, it reopened in summer 2018 after a complete transformation following a unique collaboration between the architect John Simpson and the interior designer Martin Brudnizki.
Services:
Social Media Strategy
Social Media Management
Content Creation
Objectives
Improve content quality and the overall social media engagement
Attract talent and encourage career development with the hotel
Increase brand awareness of the luxury accommodation and facilities
Position the hotel as the go-to
destination for travellers in Europe
Strategy
High-quality original content
Every week, we produce original social media content to ensure unique brand visuals and tone. We deliver what works, constantly adapting with the times: including visiting at short notice to capture something special!
Immersive and experiential videos
We have created and implemented a new, leading Reels campaign for immersive and experiential hotel content: Suites, Treatment Rooms, Library, Events.
The KUCO-produced Recruitment Video drove website traffic with sponsored placements underpinned by an organic, team-centric social media content strategy.
The flagship guide to Cambridge
From Reels to daily Stories, we focus on showcasing the finest of Cambridge, highlighting the idiosyncratic, academic, characterful and very modern-British aspects of the hotel brand personality.
Original, experiential Reels
Results
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We organically increased Reels interactions by 72.2% by August 2022.
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We achieved 128k views on organic Reels from June to November, 2022.
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We organically increased page visits on Facebook by 45.8%.
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Within three months, we increased the Instagram engagement to 23% by solely using organic content.
Want to work with us?
Let’s get the conversation started…
